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Industry Overview

The consumer goods industry of SkyOcean Group relies on Tuopai Shede Wine Co.. Originated from Shehong Spring Wine in Tang Dynasty, Tuopai Shede has an over 1300-year brewing history. Since the establishment of People’s Republic of China, Tuopai Shede has built China’s first ecological brewing industrial park after 64 years of development. As a famous Chinese liquor enterprise and one of the six representatives typical of Sichuan liquor, its storage of high-quality base liquor takes the lead in the industry. Tuopai Shede plays an important part in the “big culture consumption” of SkyOcean Group. SkyOcean will build a brand new image for Tuopai Shede and make it into a global brand on behalf of Chinese baijiu.

Since SkyOcean took over Tuopai Shede on Jun. 30, 2016, it has seen a massive growth of output value.

  • In 2016, the year-on-year growth of annual income was 26.42%
  • while the net profit increased 1025.11%

Common Prosperity

The best mergence of a private enterprise and a state-owned enterprise would ideally grow the business bigger and stronger, from which the employees will benefit, fulfill their hopes and dreams, and achieve their personal vision.

Ever since SkyOcean took over Tuopai Shede, SkyOcean has been persistent to uphold the dream and responsibility to grow Tuopai bigger and stronger, and been determined to achieve the goal of common prosperity. Over the past year, with strong and effective reforms, lots of solid life-benefitting work, many heart-warming projects, SkyOcean has helped its employees “live and work happily”, and pursue their dreams on a broader stage.

  • SkyOcean has also put in tremendous resources and efforts to build a strong nationwide marketing service.
  • Recruit and hire elite talented professionals and implement nationwide employee trainings for professional development.
  • Provide a generous and competitive compensation package with the addition of multiple employee benefits
  • Motivated employees work as one big team towards maximum productivity.

Brand Strategy and Value

Each enterprise is equipped with two lifelines, namely brand and quality.
Brand and Quality are the two essential and critical factors for a successful modern enterprise. Tuopai Shede has determined a Brand-Orientated and Product-Orientated strategy, conducted a comprehensive organizing of its brand and product lines, to purify and protect its brands in all aspects with a “pursue long-term rewards over short-term sacrifice” method. The company also hold strongly to the strategy of “production optimization and overturning marketing”, and is dedicated to build Tuopai Shede a top world-class liquor brand, and rejuvenate the two brands Tuopai and Shede worldwide.

  • Tuopai Shede has been admitted to the Top 500 Brands for thirteen (13) consecutive years. In 2017, the brand value of Tuopai is 30.965 billion in China RMB, with an increase of RMB 5.095 billion from 2016; the brand value of Shede is RMB 22.036 billion in 2017, with an increase of RMB 5.781 billion from 2016; Tuopai and Shede are ranked the 116th and the 183th respectively.
  • Gold Award of Concours Mondial De Bruxelles

Ecological Brewing

Tuopai Shede has adopted the concept of “green, low-carbon and ecological” since the 1980’s, and pioneered in “ecological brewing”. With decades of efforts and several billions of investment, it successfully built the first ecological brewing industrial park in China.

5.6 square kilometers, Green space coverage 98.5%, Hundreds of rare trees,
Average temperature 17.3℃, Relative humidity 78.5%, Thousands of brewing beneficial microbial flora

  • Ecological Water

    Each drop of water for brewing originates from the north slope of Mount Xuebaoding.

  • Ecological Grain

    Each and every piece of grain used for brewing is grown and tended organically

  • Ecological Starter-making

    Each and every piece of superior yeast originates from the “natural bacterial flora”

  • Ecological Cellaring

    Each jar of ecological vintage wine is stored in a hundred-year old pottery jar produced in Yixing.

  • Ecological Brewing Technique

    Each brewing technique is subject to oral teaching that inspires true understanding within for several hundred years.

Baijiu Culture

Tuopai Shede, the outstanding heir of Chinese baijiu culture

Tuopai qu liquor —— over a-thousand-year traditional brewing skills Originated from “Shehong Spring Wine” in 762 AD, it was listed as China’s intangible cultural heritage after 1300 years of inheritance and sublimation...

Shede liquor —— China’s first cultural liquor

Boutique Display

  • Tianzihu 、 Tunzhihu
  • Taste Shede
  • Taozui
  • Tuopai Tianqu、Tuopai Tequ、Tuopai Youqu
  • Liulangchun
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